Preach. This is the reality. I think the enthusiasts on this site are a little too close to the issues sometimes. In the broader scheme of things we're a very small part of the market. The top x% of the market reloads, orders custom spec.ed barrels, pushes the market forward... And then eventually Joe 6 pack wants an easy plug and play version from Bass Pro.I mentioned this in the previous thread, but it's worth pointing out here again for those who are complaining about "mid length", "not short action", "not long action".
Savage and Tikka have short magazine boxes in their long actions. ~3.5" and ~3.4" respectively.
The 7mm PRC is designed to account for that "shortfall" (see what I did there ). Two of the most popular off the shelf platforms, will now have a cartridge designed to maximize the performance of long, high B.C., 0.284 bullets.
I'm not a Hornady [email protected], but I can tell you from experience, that SAAMI throats and twist rates are not ideal for the 7mm Mag (7 PRC fixes this) and 264 Win Mag (6.5 PRC fixes this).
This cartridge (and 6.5 PRC) is not for all you folks who wail and moan about how the 7 STW, 6.5 Sherman, 7-300 PRC, long throated 264 WM and 7mm Rem Mags, etc, etc, etc. have been around forever...
It's for your cousin Bob. Who wants to buy a Tikka and some ammo from Cabelas and pretend he can shoot 500 yards at a whitetail or 1000 yards on steel at the local club.
That's a good thing. It's a good cartridge. Is it better than something us enthusiasts can have custom made? Probably not, but we are a FRACTION of the hunting public.