Hammer Ammo

RockyMtnMT

RockyMtnMT

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We have just started a discussion about this. Would like feed back from you all. If we do this it would have to be high end premium ammunition. We would still do the custom ammunition that we do now, but thinking we should add a line of premium ammunition at saami specs for hunting. At this point in our early discussion we would look at the standard common hunting rounds with bullets for the standard factory twist. Maybe one Sledge Hammer and one Hammer Hunter in each.

243 win
25-06
6.5 creed
270 win
7 mag
308
30-06
300 wm
300 rum
338 wm

I think that would be a good start point.

Steve
 
To me, ammo and bullets are almost two different demographics of customers. Building ammo would allow people who don't handload to access your bullets, which I assume is a bigger market then handloaders.
Since your bullets are not very sensitive to seating depth, I would think loaded ammo would perform very well for customers.
I'm just a consumer, but looking at your list a couple things pop out?
Are there that many guys using 338wms?
No varmit rounds? 22-250?
 
Also maybe a workup load for some who want to reload but don't have time to do it. You buila starting load and increase by .2 grains and let them choose the best load. Then we buy that load that fits best. May take a couple of shipments back and forth. But at the end of the day we the shooters have an opportunity to work to make a los while you make it. Just a thought. Also. No 6.5x284? I guess most of us load for that ourselves. But again a thought.
 
I think its a good idea Steve. If it came down to possibly not penciling you could drop the 25-06, 300 RUM and 338 WM. I have never ran into anyone hunting who used one of those cartridges. I just feel like they are either reloading or would be a minor consumer. The other 7 are very common for me to run across.

I'll still reload but may be tempted to just buy a box of ammo to see if the rifle likes the bullet and if it shot just use that.

Whatever you decide, don't let this adventure change the availability of your bullets. I think they are just starting to take off and I really like them.
 
I can tell you that if you did decide to produce ammo in 300 WM, 7 RM, and 6.5 Creed with your Hammer Hunter bullets I'd be all over it like white on rice. This would be especially true if you could make it as consistent as the old ABM loaded ammo was.
 
You've got a cool niche with custom bullets.
Having a market with SAAMI shooters could lead people towards the custom route.

I was curious on lighter calibers also.
I know many hog hunters who use their standards 5.56/.223 on hogs.
I have no doubt the performance of both the sledge and hammer hunters will work fine on hogs with proper shot placement.

Sometime this spring I am gonna run the lighter .264 110gr through some varmints/coyotes just to see what type of pelt damage it will have. Guys up north can really profit on yotes that have nominal pelt damage. I am beginning the .264 is just too much bullet for most coyotes.
 
I am a reloader only, and do not buy much factory ammo....I agree on the two seperate demographics. However, I think this would be great for you sells. As a reloader, we can talk up a product to factory ammo guys, but if they can not easily get their hands on it, they lose interest in trying it.....and your custom option seems like to big of deal to them. This summer I spent some time trying to find "the most accurate factory ammo" for my boss's rifles, and was shocked at how fast the costs added up buying 20 rounds of premium magnum ammo only to have it not shoot great. I think there would be a huge market for "sample boxes" maybe a 20 round box with 4 different types of ammo....just a thought, it might not apply to you, but maybe other manufacturers will catch on. I have not tried your bullets yet, but from what I have seen in reviews I look forward to it!
 
Ckgworks said:
I am a reloader only, and do not buy much factory ammo....I agree on the two seperate demographics. However, I think this would be great for you sells. As a reloader, we can talk up a product to factory ammo guys, but if they can not easily get their hands on it, they lose interest in trying it.....and your custom option seems like to big of deal to them. This summer I spent some time trying to find "the most accurate factory ammo" for my boss's rifles, and was shocked at how fast the costs added up buying 20 rounds of premium magnum ammo only to have it not shoot great. I think there would be a huge market for "sample boxes" maybe a 20 round box with 4 different types of ammo....just a thought, it might not apply to you, but maybe other manufacturers will catch on. I have not tried your bullets yet, but from what I have seen in reviews I look forward to it!
Click to expand...
We feel confident that they will shoot well. Seating depth is not a problem and we often see moa during load development even though the range of vel has changed 200fps during the work up. This is at short range and would obviously show vert at long range. Point being that the looser charge weights off production ammo won't be a problem.

Steve
 
It's a great idea! I know plenty of serious hunters who don't reload but love premium bullets. These are folks who might only shoot 2 boxes of shells per year so paying a premium price isn't a big deal.

I think you've got the initial chambering options dead on as well. The majority of the guys I know who would buy premium hunting ammo shoot one of those chamberings.
 
I'll just through my 2 cents in for a good idea! It's not for everyone, but a pretty good niche I think, and that's all that counts in the long run. I too would agree that your list is pretty much on.......rich
 
I've only got one on the list, the .30-06, and I'm not likely to buy any.

It did make me think about the choices, and the question, Would common calibers sell better, or would it be some of those harder to find?

I think a couple in the "safari line" could be worthwhile.

Good Luck!
 
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