With the driven recent popularity of "long range hunting", most of this **** has gotten ridiculously expensive.
Companies like that, that charge retarded prices for stuff, will eventually fold and go under. 95% of shooters out there can't afford a rifle that costs $5,000 (including myself), so they **** sure can't afford a rifle that costs 3x that much. It will hit them eventually when they realize their guns are no better than any other custom rifle you can have built by a local smith with a good reputation for less than $2,000.