Ok I went back and found this in my files----the late Founder John B. Williams Jr had this in his 2005 catalogue and it should answer a few questions.
"U.S. OPTICS-The Custom Telescopic Sight Makers
And
WHY YOU SHOULD READ THIS
To Our Valued Customers and Business Associates,
Thank you very much for looking into the U.S. Optics products. The following two pages are not "company
hype" or bragging. We sell the bacon, not the sizzle! This information is designed to give you some insights into
who we are and why we were formed and what this may mean to you, personally. Please read the following to try
to get a perspective to see where we are coming from. We apologize if this offends you or is contradictory to your
thoughts but it is true and real and we have a responsibility to say it. We humbly do so.
My name is John B. Williams Jr. and I am proud to say I started U.S.O. and I own and run the company proudly.
I want to tell you about our company, the tremendously talented and appreciated associates who work for/with us,
who we are, what we are trying to do for American shooters and why we think this company is unique in firearms
history in the U.S..
After working in the firearms industry for almost forty years, I recognized the need for an extremely high quality
line of American made custom telescopic sights that would give shooters what they wanted and needed, not what
some American, Japanese, or German company president (who usually didn't/doesn't even shoot) thought the
shooter needed.
In 1978, after accumulating experiences as student, military serviceman, college/ high school teacher, gunsmith
schoolteacher, gunsmith, gun writer, factory manager, tool maker, machinist and engineer, I decided I would get
into the telescopic sight market for the above reasons. Because of the day-to-day job I had of contending with the
"status quo", I was tired of having to solve the same old scope problems for my customers and the scope makers
of that era not doing a better job of building. I was aware that the Japanese were copying American scope makers
and making the same old products for the same old uninformed and uncaring crowd. It seemed to me the foreign
makers and the American scope executives that gave them their orders didn't have a clue what we, the American
shooter, wanted (or they didn't care). The gun magazines and editors/writers weren't helping the cause, either.
They were playing the same old tired game most of them still play.
Weaver, who up until that time, was the only scope company actually making everything in their plant, had gone
out of business. They went out of business, not just because of market share and profits, but because they were
competing with Japan and a government supported industry. Some aspects of government in our society penalize
businesses, rather than promote them as some other country's governments do. This has to stop in our society. I
DON'T EXPECT GOVERNMENT SUPPORT BUT I DO EXPECT A FAIR AND LEVEL PLAYING FIELD WITH
REGARD TO TAXATION AND TARIFFS. The American worker and the American industrial system must prevail,
in this regard, if our country is to succeed.
That year, I started a company called Fontaine Industries and took in a Japanese National as my partner
because he knew the important optics manufacturers in Japan. Our goal was to design, engineer and manufacture
better scopes for the American shooters. Our first big client was Warren Center of Thompson Center firearms in
New England. He had just designed the first factory made single-shot centerfire pistol for Metallic Silhouette Pistol
Shooting and the scopes on the market would not hold up to the recoil. I designed the worlds' first truly recoil proof
handgun scope (Warren had tried everything on the market and they all failed) which became an instant success
and was copied by all! The Thompson Contender went on to become a big success because Warren had a vision
and followed it through. Those were great days, working with Warren, Steve Herrett and others to see Warrens'
dream come true. Fontaine Industries built that scope in Japan and it is still being made for T.C. today. My guess
is that it probably is the longest consecutively made pistol scope in the world.
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The second success was the one-piece bodied (from objective to eyepiece) scope series for Golden Eagle
of Texas. These were the first one-piece tube, truly recoil-poof scopes, ever made. I received a patent for this
scope design in 1980. Rather than enforce the patent, I allowed the American scope industry to use the system.
Today, most scopes are made this way (one piece tube), and a lot of manufacturers are seemingly proud to
announce that fact in their advertisements-good for them, they are learning what the American shooter wants and
that is what we need in this country.
We had many more firsts and had a lot of fun. Since we owned no factory, we contracted to have our scopes
made at some of the best scope making plants around the world. I still was not happy. I thought I could build them
better myself. My working with the foreign plants gave me the correctly assumed realization that their scopes were
not made well (methods, materials and market awareness). They thought they knew all of the answers and we
didn't. Time proved them wrong and we were right. It is flattering to have the German companies copy many of our
American ideas. You may have noticed they copied the Leupold (parallax adjustment) side focus and the U.S.
Optics lit reticle (in F.F.P.) and the larger 34/35 mm tube design, as well as, my 1980 Integral saddle patent (now
out of date).
Until then, we, the American sportsmen must look at some things realistically. Buying from American owned
and operated companies supports American jobs and the American way. Buying from foreign companies hurts
American workers, our Tax and tariff system and ultimately destroys our manufacturing base. Yes, you can buy a
Chinese or Japanese scope cheaper, but here is another thought. If you could buy a really great American built
scope at approximately the same price (or a little more), as a totally Japanese built scope and it had better quality
and features, wouldn't you buy it? Please consider that in 2004 when U.S. Optics introduces our "production Made
scopes". They will sell below the price of the German scopes(Schmidt &Bender), about the same as some of the
better made Japanese scopes (Nite Force and Zeiss Conquest) and very little more than the Oriental made Nikon
and Springfield Armory products, yet they will be American made.
Today, most Japanese makers have gone to China for their lenses. Those lenses show up in Japanese scopes
sold by many of our American and European competitors. No other scope company that we know of in the world
today makes lenses for their scopes in their own factory, under their own supervision. Almost all of the scope
companies have the entire scope made in the orient or elsewhere. Some of these companies have attempted to
assemble the Oriental components here. Leupold and Burris build here and do a good job, for being "production
scopes". It is my understanding that they do not build any lenses in their plants. They are American companiescheck
them out and if you don't buy from us, please consider them.
Historically, U.S. Optics, for the eight years it has been in business, has concentrated its efforts on designing
and building the finest custom made riflescopes in the world. We are the only custom scope maker in
the world who builds their custom scopes in-house to the exact specifications of the
individual customer or an entire army! You get a chance to decide how your scope is
made! We do this at a price that is consistent with the better quality production scopes. The difference is…. we
are made in America-by Americans. The result is that we outperform the best scopes in every way. We invite the
our potential customers and the competition to compare.
For the last three years we have proudly been the exclusive provider of the U.S.M.C. M-40 sniper scope to
Marine Corps System Command. We are extremely proud to be the company of choice by Command to build that
scope, refurbish and replace it when the former provider could no longer satisfactorily do the work.
That is not to say that our custom made U.S. Optics scopes are made totally here. That is not true. Switches,
springs, raw glass, pressings, lens coatings and anodizing are some of the minor things that we sometimes buy
outside our plant. This does not necessarily mean offshore. Let's get some facts absolutely straight. Most of the
U.S. made Schott glass is some of the very best in the world today but is not always available in some types
of glass. If we can buy better glass somewhere else we will sometimes do it, because it simply does not matter in
the way that some people think it does. Gentlemen, if a lens or lens system meets full and complete manufacturing
specifications, from a technical point of view, it does not matter in the least where it was made. I have seen some
types of glass sold by Schott offshore that is better than that of most optical glass makers. The Schott glass
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factory in Duryea, Pennsylvania, makes fantastically good glass, but don't let people tell you foreign glass is not as
good as "American" or "German" glass. Ask them to prove it-as it simply isn't true and all of those in the optical
field know it (if they really know their job). Yet, you will hear the same old tired phrase, "if it isn't German made, it
isn't as good", or "German glass is the best". It is a well known fact that Leitz of Canada (formerly a German
company, now owned by Hughes/Raytheon), uses Ohara glass (a Japanese company) and produces some of the
world's best lenses. They were doing that well before Hughes took over, I know, as one of my people worked
there.
Interestingly, you will not see lens grinding, polishing and centering machines in the other scope making
companies.
Some other companies we have engineered and developed products for, have insisted that we use foreign
lenses for their products to keep "prices down". That is their option. We don't mind doing that for them as long as
the materials meet our specs.
Our critical lenses are precision, normally taken to tolerances far beyond the expectations of our competition (if
they even know what that truly is). We build our reticles in-house, using techniques other companies probably will
be copying. Most scope companies never made lit reticles or glass reticles until recently. Front focal plane reticles
were also a strange reality to them. Most of the other scope companies don't even know what we are talking
about, let alone be able to tell their subcontractors how to do that. Most manufacturers either have their lenses or
the entire product made by someone else. Most Japanese scopes with American names use Hoya Lenses made
in communist China. Notice that some scope companies have recently copied the large tube
concept (34&35MM dia.) we brought out in 1994!
It is not our intent to criticize other scope companies but to point out their good points and bad points
and to encourage healthy competition and product improvement to improve the entire industry. That is
why we invite true factual comparisons, by really knowledgeable people at all levels. We sell the
bacon, not the sizzle.
Please come by for a personal demonstration of these unique products. At U.S. Optics, we are working harder
than ever to provide the American Shooter with the best equipment required. You can have confidence that we try
to make every U.S. Optics product the very best product on the planet! Hard working Americans produce it in our
own plant in America. We are an American owned company, hiring the very best American workers. We are not
owned or controlled by Australian, Japanese, German or any other foreign persons or companies.
Look for us at our WEB site - - -usoptics.com
John B. Williams Jr., President"