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Rifles, Reloading, Optics, Equipment
Long Range Scopes and Other Optics
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<blockquote data-quote="Jeff In TX" data-source="post: 152097" data-attributes="member: 1522"><p>This was a quote from MSN talking about the decline of General Motors. With a little word smithing much can be said about Leupold.</p><p></p><p>"But the most difficult challenge facing GM? Trying to convince the American consumer just how good the new products it's offering are. It does absolutely no good for GM's new products to be great in every respect if the American consumer public doesn't believe it or buy it. The negativity in the market that's eating away at GM is fueled by a 20-year period of mediocrity when GM built crappy cars with poor quality, uninspired designs and dismal reliability. And now that GM has seen the light and is finally building first-rate cars and trucks, it's finding it extremely tough to make inroads with American buyers. If GM can't make inroads with these consumers -- and can't change their negative perceptions -- then its market share threatens to plummet even further. "</p><p></p><p>Now let's give it a Leupold spin.</p><p></p><p>But the most difficult challenge facing Leupold? Trying to convince the American consumer just how good the new products it's offering are. It does absolutely no good for Leupold's new products to be great in every respect if the American consumer public doesn't believe it or buy it. The negativity in the market that's eating away at Leupold is fueled by a 10+ year period of mediocrity when Leupold built crappy scopes with poor quality, uninspired designs and dismal reliability. And now that Leupold has seen the light and is finally building first-rate scopes, it's finding it extremely tough to make inroads with American buyers. If Leupold can't make inroads with these consumers -- and can't change their negative perceptions -- then its market share threatens to plummet even further. </p><p></p><p>The new VX-7 is supposed to be quite a scope but it also comes with a more than $1000.00 increase over Leopold's current scope offerings. Leupold makes its bread and butter off the hunter class sportsman. In the tactical community Leupold has lost tremendous ground to many foreign and domestic scope manufactures that have listed to their consumer and built the products with the features they wanted. </p><p></p><p>Much like GM, Leupold has told the consumer the features they wanted and has been building crap for well over 10 years. Wanting to compete with US Optics, S&amp;B, Zeiss, Nightforce and some of the other top builders is going to be an uphill battle for Leupold. Making their new VX-7 in the $1800.00 isn't going to help. The average hunter class sportsman isn't going to spend that kind of money on a scope. Those that will spend over $1K or more will go to the companies listed above.</p><p></p><p>When Leupold came out with something new like the VX-1, 2 &amp; 3 series it was just the old Vari-x line with a new package number, but with a hefty price increase and a decrease in customer service. The tactical community was really screwed getting a Vari-X III as the new Mark 4 scope.</p><p></p><p>In a year from now Leupold is going to be scratching their heads like they currently are with the VX-L Eclipse scope line and wondering why the sales are way below projections and why the US market isn't buying into them. </p><p></p><p>I wish them luck, but it's in uphill battle. I doubt I'll ever own another Leupold.</p></blockquote><p></p>
[QUOTE="Jeff In TX, post: 152097, member: 1522"] This was a quote from MSN talking about the decline of General Motors. With a little word smithing much can be said about Leupold. "But the most difficult challenge facing GM? Trying to convince the American consumer just how good the new products it's offering are. It does absolutely no good for GM's new products to be great in every respect if the American consumer public doesn't believe it or buy it. The negativity in the market that's eating away at GM is fueled by a 20-year period of mediocrity when GM built crappy cars with poor quality, uninspired designs and dismal reliability. And now that GM has seen the light and is finally building first-rate cars and trucks, it's finding it extremely tough to make inroads with American buyers. If GM can't make inroads with these consumers -- and can't change their negative perceptions -- then its market share threatens to plummet even further. " Now let's give it a Leupold spin. But the most difficult challenge facing Leupold? Trying to convince the American consumer just how good the new products it's offering are. It does absolutely no good for Leupold's new products to be great in every respect if the American consumer public doesn't believe it or buy it. The negativity in the market that's eating away at Leupold is fueled by a 10+ year period of mediocrity when Leupold built crappy scopes with poor quality, uninspired designs and dismal reliability. And now that Leupold has seen the light and is finally building first-rate scopes, it's finding it extremely tough to make inroads with American buyers. If Leupold can't make inroads with these consumers -- and can't change their negative perceptions -- then its market share threatens to plummet even further. The new VX-7 is supposed to be quite a scope but it also comes with a more than $1000.00 increase over Leopold’s current scope offerings. Leupold makes its bread and butter off the hunter class sportsman. In the tactical community Leupold has lost tremendous ground to many foreign and domestic scope manufactures that have listed to their consumer and built the products with the features they wanted. Much like GM, Leupold has told the consumer the features they wanted and has been building crap for well over 10 years. Wanting to compete with US Optics, S&B, Zeiss, Nightforce and some of the other top builders is going to be an uphill battle for Leupold. Making their new VX-7 in the $1800.00 isn’t going to help. The average hunter class sportsman isn’t going to spend that kind of money on a scope. Those that will spend over $1K or more will go to the companies listed above. When Leupold came out with something new like the VX-1, 2 & 3 series it was just the old Vari-x line with a new package number, but with a hefty price increase and a decrease in customer service. The tactical community was really screwed getting a Vari-X III as the new Mark 4 scope. In a year from now Leupold is going to be scratching their heads like they currently are with the VX-L Eclipse scope line and wondering why the sales are way below projections and why the US market isn’t buying into them. I wish them luck, but it’s in uphill battle. I doubt I’ll ever own another Leupold. [/QUOTE]
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