For the life of me I have yet to figure out why Leica is not more popular (expense maybe). I just received my rifle scope (dangit, now I have to buy 4 more). Damn thing is sweet. Got the Leica ER 3.5-14-42. Reticle is IBS G7 Reticle: Not only is it lightweight, the glass is so clear and bright and color transmission is the best I've seen. Comes with an elevation turret you can dial in.