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Extreme Long Range Hunting & Shooting (ELR)
How Could We Improve the NEW A.T.A.C.R. From Nightforce
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<blockquote data-quote="Scot E" data-source="post: 744133" data-attributes="member: 10832"><p>Jeff, </p><p></p><p>I would say that the NP-R1 has sold so well in the hunting arena in spite of its thin reticle, due to the fact that it is a very well designed reticle in a very popular line from a very good maker of scopes. I would guess that the MOAR will be far more popular now, in part because it is thicker which fits the larger hunting market, and also because it is an even better designed reticle IMO. </p><p></p><p>You missed the point of my "<em><strong>and isn't even necessary for LR hunting</strong></em>." comment. My comment wasn't about LR vs ELR. The basis of most of my post was from my perception of how NF is looking at this . . . . from a business perspective. When a thin reticle isn't a necessity for any normal gun hunter (it is actually a detriment) OR even LR hunting, it by nature is going to hold a very small market share, thus a very low priority for them. </p><p></p><p>Also I know the ATACR seems to fit what an ELR shooters would want but I seriously doubt that market was their primary target. Even the name implies this. NF has and probably always will be a military and LE manufacturer first. My guess is that is where the majority of their sales come from. Then tactical competition may be their next biggest niche which puts us hunters at the bottom of the pack. In tactical circles there are still a ton of .223 and .308 matches as well. When you look at these facts it makes a bit more sense why this new scope may have been designed the way it was. </p><p></p><p>You are right though, with a small tweak it would open up another market, albeit a pretty small one. Interestingly the biggest complaint being mentioned on the Hide is that the ATACR didn't come with an option of FFP. Of course this is from a mostly tactical competition crowd which makes sense. </p><p></p><p>Scot E.</p></blockquote><p></p>
[QUOTE="Scot E, post: 744133, member: 10832"] Jeff, I would say that the NP-R1 has sold so well in the hunting arena in spite of its thin reticle, due to the fact that it is a very well designed reticle in a very popular line from a very good maker of scopes. I would guess that the MOAR will be far more popular now, in part because it is thicker which fits the larger hunting market, and also because it is an even better designed reticle IMO. You missed the point of my "[I][B]and isn't even necessary for LR hunting[/B][/I]." comment. My comment wasn't about LR vs ELR. The basis of most of my post was from my perception of how NF is looking at this . . . . from a business perspective. When a thin reticle isn't a necessity for any normal gun hunter (it is actually a detriment) OR even LR hunting, it by nature is going to hold a very small market share, thus a very low priority for them. Also I know the ATACR seems to fit what an ELR shooters would want but I seriously doubt that market was their primary target. Even the name implies this. NF has and probably always will be a military and LE manufacturer first. My guess is that is where the majority of their sales come from. Then tactical competition may be their next biggest niche which puts us hunters at the bottom of the pack. In tactical circles there are still a ton of .223 and .308 matches as well. When you look at these facts it makes a bit more sense why this new scope may have been designed the way it was. You are right though, with a small tweak it would open up another market, albeit a pretty small one. Interestingly the biggest complaint being mentioned on the Hide is that the ATACR didn't come with an option of FFP. Of course this is from a mostly tactical competition crowd which makes sense. Scot E. [/QUOTE]
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How Could We Improve the NEW A.T.A.C.R. From Nightforce
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