I currently have 2 "big-power" scopes - a 36X44, and a 10-40X50. But they aren't exactly big-name, or big-money. Many say that is "too" much power for LR shooting though, saying that most folk only go 10X, I can understand the reasoning, being that at 40X, any "errors" will be 4 times as large, compared to a 10X scope. I figured that's why the big-money names stay out of big-power territory. But then I saw the 15-55X60 (30mm tube) in the latest midwayUSA flyer, with it's big-name pricetag of 23 hundred. I don't think that many here consider Bushnell to be big-name (I do mean cost-wise), but it looks like they are trying to outdo the big-names with this "competition" model scope, and it's high magnification level. I balk at paying over 2 grand for a big-name 10x scope. But 55X for the same money seems like way more bang for the buck, and 2.4 grand does put it into the non-junk-decent-scope category, doesn't it? Once you get used to big-power, it's not easy to back down.