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Long Range Hunting & Shooting
180 Berger Performance
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<blockquote data-quote="Eric Stecker" data-source="post: 446316" data-attributes="member: 8908"><p>Derek,</p><p> </p><p>I completely understand what you are saying and this specific position has been discussed at length each time we attempted to bring something to market that we knew was popular (plastic tips being the biggest). In the end we are left with a clear decision; compromise or don't. </p><p> </p><p>We choose not to. For us, making bullets is not about making money. We are craftsmen that believe strongly in holding to a higher standard. My bills are paid and my family is fed. I do not measure my success by the size of my house or the value of my car.</p><p> </p><p>Don't misunderstand my statements as being irritated by your question because I'm not. I can't tell you how many times we've been asked this question. In our opinion there <em><strong>is</strong></em> something wrong with us offering a bullet that we know can shoot no better than 1/2 MOA. The only reason for us doing so would be to increase sales at the expense of our reputation. This won't happen on my watch.</p><p> </p><p>Let me be clear, I am not suggesting that the other brands that make bonded, plastic tipped or non-lead bullets are money grubbing weasels who have sold their souls for the bottom line. In fact I believe the opposite. The shooting sports needs less expensive options as not everyone can spend what the best costs. This is not a bad thing and is healthy. </p><p> </p><p>We measure our success by the number of times a shooter tells his buddy that if he wants the best bullets he needs to get some Bergers. Even if both shooters use other brands also they know and trust that Bergers are the best when the best is needed.</p><p> </p><p>Regards,</p><p>Eric</p></blockquote><p></p>
[QUOTE="Eric Stecker, post: 446316, member: 8908"] Derek, I completely understand what you are saying and this specific position has been discussed at length each time we attempted to bring something to market that we knew was popular (plastic tips being the biggest). In the end we are left with a clear decision; compromise or don't. We choose not to. For us, making bullets is not about making money. We are craftsmen that believe strongly in holding to a higher standard. My bills are paid and my family is fed. I do not measure my success by the size of my house or the value of my car. Don't misunderstand my statements as being irritated by your question because I'm not. I can't tell you how many times we've been asked this question. In our opinion there [I][B]is[/B][/I] something wrong with us offering a bullet that we know can shoot no better than 1/2 MOA. The only reason for us doing so would be to increase sales at the expense of our reputation. This won't happen on my watch. Let me be clear, I am not suggesting that the other brands that make bonded, plastic tipped or non-lead bullets are money grubbing weasels who have sold their souls for the bottom line. In fact I believe the opposite. The shooting sports needs less expensive options as not everyone can spend what the best costs. This is not a bad thing and is healthy. We measure our success by the number of times a shooter tells his buddy that if he wants the best bullets he needs to get some Bergers. Even if both shooters use other brands also they know and trust that Bergers are the best when the best is needed. Regards, Eric [/QUOTE]
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