Okay, from the kits, there is no effective difference which you might choose. All of our makers build great tools and what each one puts in a kit varies only a little. No kit is complete so the extras you would have to buy is a little different but that's no great hurdle. Pick the color you want and pay the cost.
Now, I wonder why you are looking at kits anyway. Like MSLRH, I advise against kits because they lock you into tools of the same color (part of why the makers love to package them) and that's NEVER the ideal solution. It will cost little more, if any, to simply choose the better individual tools from the total spectrum.
The basic item in a kit is usually the press. Turret presses seem to offer a lot more than they really do, ditto any "quick change" die bushings. It only takes a few seconds to swap dies in single stage press anyway and the die lock rings keep them properly adjusted. There is no reason to lock dies in the press with a wrench, hand tight is plenty tight and allows easy swapping too.
Consider the inexpensive Lee Classic Cast (iron) press. It's big and strong enough to reload .50 machine gun ammo, very precisely machined, very good spent primer handling and a fully adjustable handle system. Lee stuff often gets put down on the web (unreasonably) but we can make ammo with their tools fully the equal of any. (I don't have a Classic Cast, I have a much more pricey press, but a friend does and I'm so impressed that it's what I'd replace my green press with if I needed to do so.)
Heated personal opinions based on shiney externals and pretty knurling aside, Lee's dies load as well as any other common dies. I've found there is as much variation between dies of the same maker as there is between brands. Dies are all made to SAMMI specifications and that's a range, maximum to minimum. Die dimensions are NOT a specific point some more pricey makers might hopefully get closer to, as some people seem to presume! When we pay more for a common die we are buying surface glitter, no more. And common dies are quite good, on average. Few loaders will ever develop the skill to use the slight advantages premium dies from Redding or Forster offer.
Digital anythings offer little to a skilled reloader and they can be quite querky. Get a beam scale and manual powder measure, any of those currently available are fine, and learn to use them properly. That'll save you money and will last three lifetimes. No digital instrument can do that.
Bottom line, quality ammo doesn't come from using magic tools, it takes skill and that has to be developed and that takes time. I can load equal quality ammo with any press, measure, scale, etc. if I use the same dies and cases. No one can improve the quality of his ammo simply by buying tools of a specific color or price range. You can feel safe in anything you end up with, it all works great so have fun!
