Midland Launches Nine New Products Featuring Mossy Oak® Break-Up

[Len Backus]

KANSAS CITY, MO – Midland Radio Corporation, a world leader of consumer and commercial communication products, meets the demand of the outdoor enthusiast by expanding its popular Mossy Oak Break-Up product line. Midland has been promoting Break-Up camouflage with its GMRS two-way radios since 2003 and recently added the widely recognized camouflage to its other products.

Midland has launched nine new radios in Break-Up for 2008. The Waterproof GXT950* (also available in gun metal silver) is the top-of-the-line, two-way GMRS radio which includes up to 30-mile range, all-hazards weather alerts, 42 channels, 142 privacy codes and five bonus animal call alerts – turkey, duck, crow, cougar and wolf.

At the 2007 Consumer Electronics Show (CES) in Las Vegas, Midland launched its first model in the new category of Emergency Crank radios, the ER102, an all-hazard weather alert radio with Dynamo crank power, AM/FM, alarm clock, flashlight with visual alert and USB connector to charge devices such as cell phones. The XT511 Basecamp is a two-way GMRS radio with Dynamo crank power. It includes a hand microphone and hands-free capability with the added bonus of all the dynamic features of the ER102. Each new model is available in silver or Mossy Oak Break-Up for 2008.

Midland Radio Corporation is the leading manufacturer of NOAA all-hazard weather alert radios and continues to promote public safety and weather awareness through government programs and retailers. The Midland model WR100 is the number-one selling weather alert radio in the industry. Midland has added more of a selection to their weather radio line up by creating the pocket weather alert radios, HH50 (black) and the HH51 (Break-Up), along with the Break-Up version of the existing WR301.

For more information, log on to Midland or call Michelle Truax at 816-241-8500 x.245.

Midland Radio Corp. produces official licensed products of Mossy Oak/Haas Outdoors Inc. Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (Mossy Oak Brand Camo - Camouflage is our Obsession). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC, Nativ Nursery and Mossy Oak Properties.