Check the prices of this scope with the Ballistic Turret and 4W reticle from the usual online discount retailers.
$1699 from Optics Planet
$1699 from SWFA
$1699 from Cameraland NY
Only $1450 to your door
on this site right now. The only difference is that like a new car we took the depreciation for you. In this case, though, you still get to be the first one to drive it.