I like it and it is a justification for spending money on reloading gadgets, and spending time in my gun room.
I enjoy making custom loads especially for one rifle that shoot good. I like killing animals with them and seeing how they perform knowing I can alter the performance to do about anything I want.
Factory ammunition simply isn't available to do some of the things I do with reloaded or custom loaded new ammunition. I buy all new components and build my own ammo. I buy a rifle in a new caliber and buy dies, cases, bullets, etc. and load from scratch.
I haven't bought any new factory ammunition for as long as I can remember except for shotgun ammo and rimfire 22's. I've reloaded for over 30 years.
I also enjoy giving my friends ammo and them shooting their big trophies with it.
Shot the first factory ammo in my 300 wsm last week, it was given to me from a well meaning relative.... The experience summed up the reasons why I reload.
The bullet was not seated to where my rifle likes them, the load had the bullet I love but didn't perform on the fps that my hand loads did nor did they come even close to the accuracy that is demanded of hand loads.
A quick search brought up the cost of 20 rounds (I load 50 with virgin brass for the same price maybe less).
I am a fanatic with consistency and detail, so loading is the only way I can control the level of performance that is in my mind needed. Not to mention I've never seen a factory loaded 223wssm with partitions, or 75 a max's. Nor have a seen a 300 wsm with a 208 a max. Never mind accubonds in the 375 ruger, or the odd but accurate 7 rum and 120 ballistic tips.
Honestly if it weren't for hand loading I'd own a 30-06 and spend all my time shooting rim-fires. If one is to be banished to the constraints of factory options might as well shoot on the cheap.
So I get the best possible performance for the bullet I want to use on the game I wanna shoot.
Why drive a geo when you can drive a Hemi!?!
Controlling my own destiny.
Controlling how well your rifle/ammo will perform. Sub MOA rocks, but I want better than that. I want to know each & every time I squeeze the trigger, I know exactly where I'm gonna hit. Absolute consistancy is something I've never seen in factory ammo.
What could be more rewarding than whackin critters with your own loads? I absolutely LOVE that feeling.
Shooting, & Hunting & all that goes with it is my Hobby, & Passion. I shoot a lot, & I'm pretty sure I wouldn't make my mortguage if I had to buy ammo. I don't count my time at the bench. Its a treat to custom tailor a specific load to a specific firearm. It takes time at the bench.(both benches) some trial & error, some tinkering, some tweaking, & its fun too! It's like my own lil getaway everytime I get to sit at my bench & wonder if that last round I loaded will be the one that feeds my family, or if its the next one. Eventho they're all alike, each time I pull the lever I have a new favorite cartrige that might be the one...... Makes ya feel like a kid who could save the day with his BB gun again. Your imagination just runs wild with the endless possibilitys of your superior abilitys..... Who wouldn't love that?
"Its not Rocket Surgery.....'
GOD,GUNS,&GUTTS MADE AMERICA, LETS KEEP ALL 3!winmag
"I have No idea why that cop made me ride in the back seat, when I Clearly called Shotgun!"
Accuracy, cost and much better selection of bullets (esp. LR bullets-which, as a rule, factory loads do not come with), use less temp sensitive powders, carefully prepped brass, etc....basically for the ability to produce precision, consistent, custom crafted ammunition designed specifically my rifle for an intentional purpose, LR hunting. Factory ammunition won't come close, not to mention many of us here shoot wildcats and have to make our own.
In the beginning God created the heavens and the earth. Genesis 1:1
"And can the liberties of a nation be thought secure when we have removed their only firm basis, a conviction in the minds of the people that these liberties are the gift of God?" Thomas Jefferson - Notes on the State of Virginia
First and foremost, like a lot of others, Accuracy. However, I like doing anything that requires skill, practice, and attention to detail. Also I shoot a 6.5-284 and I cannot afford 65-75.00 for 20 rounds of ammo. Back to accuracy, most factory loads that I find shooting well from any rifle will change on the next lot. I cannot afford to go buy a thousand rounds in one swoop so I load my own, because I can afford to buy 5-8 lbs of powder from time to time. I have not had a huge problem with bullets from one lot to the next, just powder. Further, when you shoot factory rifles, the rifle may not be custom, but if you can find a good load for it, it can often shoot like a custom rifle.