Cant go wrong with an rcbs rockchucker perss. They have a large O and enough torque to size easily. In my area, Have seen used ones in the 90-125 dollar range new is not a lot more.
I have an older ohaus 10-10 that rcbs sells, they are spendy new but they are fast and accurate. Look for them used, there are a lot of 5-10's out there but I really prefer the 10-10. Picked one up recently for 55 at a show. Ususally they go for 80-90, new they are 140ish. Have not used one newer than 15 years old, Have heard that the quality is not what it once was but cannot comment.
I have several sets of older rcbs dies, personal preferance and a series of bad sets put me off the purchase of any more. Most like them however and they are fairly resonable.
Have switched to Redding dies, they are 6-10 dollars more at most retailers but worth it in my opinion. Lee has had some quality improvements in my opinion and for my lower volume and plinking rounds I hava had great luck with them. Had one set of the new hornady dies, personal preferance on use and the softest primimg rod I've ever seen and out the door they went.
Get a trickler, they save a lot of time and make small adjustments easier. The redding is nice but x2 the cost of the Rcbs, I lead filled the base on the rcbs, and put bushings on the tube and Really like it now. With some light chamfering it rarely breaks varget/4350.
As for poweder measures, they really help for speed. The high end reddings are considered to be as consistant as balance beam by some, lots of volume Br guys use them. The hang up is a scale is still needed to check a dial in throws, many of th low end powder measures lack the capacity you will need for the 30-378.
As for prices, I'm not sure how california is but I have not found a retailer outside a big box store that can compete with grafs...midway.. etc. even with shipping factored in.
Good luck with the start in loading its a great hobby, my wife calls it my cocaine once you start no ammount of counseling will kick the habit.