I went on Graf & Sons checking a few things, interested in Lapua .308 Win brass. Excellent reduced price posted in a green font. Right below that, in the same green font, "Prices include
shipping!" (bold underline from me). Below that, in smaller black print it says "One flat fee of $7.95 per order". Exclusions apply. Click for details. I ignored that and put it in my cart, and went to the cart page. There was the $7.95 charge.
The secondary window for details explain that the $7.95 is a handling/insurance charge for internet orders, and that yes the shipping is free.
The item description with pricing should be more clear without having to 'click for details'. The description should say "There will be an additional $7.95 fee for handling/insurance
When someone wants to charge me for "handling" I run the other way. What the heck is "handling" anyway? You are in business selling products! Products require storage, packing, moving, delivery to shipper, etc. -- all part of doing business. The price out the door should include handling. It's like going to a restaurant and paying an additional cooking/table delivery charge for your food! I would rather pay shipping, with a charge shown on the delivered package and invoice.
It just so happens the item I wanted was marked down from the regular price almost the exact same amount as the handling/insurance charge. I would probably have bought if the sale listed the non-reduced
price but "free shipping, handling, and insurance!". That way I know what I am paying and there are no surprises at checkout.
I like Graf & Sons, and they have excellent prices and delivery times, so I guess I'm writing this as a suggestion for them and other internet suppliers. I want to be able to comparison shop without clicking for details. In my perfect world, I'd like to be able to go to any of the major suppliers and know what my actual cost to my house will be so I can make a good decision.
So much for my early morning rant
Got to make coffee, and calculate the handling charge my wife is going to have to fork over for that service.