Loading the 308 is a piece of cake. If this is your first stab at reloading, there will be lots of questions and quite a learning curve, but you'll be loading good ammo in no time.
The easiest most cost effective set-up I can think of for quality ammo would consist of:
Lee Classic Cast Press(Just as good as a RCBS RC IMO)
Forester Benchrest dies(Dies aren't something to pinch pennies on IME)
Lee Cutter and Lockstud trimmer(This will fit in any cordless drill)
308 win case length gauge(Lee)
RCBS cham/debur tool
RCBS primer pocket cleaning tool
A dial caliper
Set of Lee Dippers
Beam Scale(There all pretty good, just buy a well priced one from ebay)
Reloading manual(there are many good ones) lee has some good info for beginners in their manual if you can look past the constant advertisement for their products
I would suggest:
-I'd suggest a bullet with a cannelure such as the HDY 165 SST(Since this is your first go, IMO, you should load several loads with bullets that have a cannelure like the 165 SST until you get a good feel and understanding for reloading, then you can move to many other bullets and learn how to measure to the lands with each bullet etc.
-WLR or Federal 210 GMM primers
With the above, you be out to a great start and have a good platform to grow from.
Please email me any questions you may have and I'd be glad to help you get started in this wonderful hobby.