Okay, let's try this again.
Forget about the shingles and leaves...
Here's a painted, calibrated device...hi-tech too.
The plywood has 4 inch black (vertical) areas, 10 inch black horizontal areas...the rest you can divine from the reticle.
I took pictures at 3 power settings.
I discovered after some head scratching and steel tape verification that the LASER actually reads 100 yards at 100 yards.
Note: it's difficult to see the LCD screen on the back of the camera in sunlight so these images are a poke-and-hope set of "quality".
Let's discuss how to use ALL
of the available features of this reticle. I believe S1 is probably more knowledgable than most here on this so... S1, if you'd be so kind to help out and get us started.