Matt stop wingeing and ask uncle Pete.
I know very well that it is common practice to pay the same number in the UK with a pound sign as you would in the US with a dollar sign.
as a consumer it used to bug the hell out of me.
which is why, if you check out my retail prices you will find they are as close to the $ prices as can be, which usualy means swapping the $ for the Euro, which means a price increase of about 20% . but that covers import and shipping. abd is less than the import you would have to pay if self importing.
My custom rifles
and riflsmithing services are basicaly on line with what would be charged in the USA. and not double it as in the case of PRS that we discussed per email yesterday.
It isn'ty possible for me to import everything available and sell it at about the same rate, plus import as the USA, in which case i tell them, import it your self. on the case of european optics, i can do the good deals going the other way across the atlantic.
your cheap german ammo is on its way. by the way..
the problem is that the amount of retail in the US makes the guntrade in the UK look like a drop in the ocean,which means higher prices.
i hope ive found a niche market and a nice little earner at fair prices some where in the middle,,
cheers mate Pete