Yeah, I know. Behind that grim looking mug Kirby has a heart as big as Al Gore's ego. He's business plan has more to do with getting quality rifles in the hands of ordinary folks who appreciate what that are getting much more than than the high on the hog folks.
This is good for folks like me, but currently not so hot for Kirby's business.
However, being from Montana, for a generation or two, I perceive that he's the salt of the earth kind of guy. The code of the west and all that.
Personal values intrinsic values are as is said, "priceless".
The culture that is revealed by his operations is pretty awesome. Heck, with Dad working closely, and Kinsey and Mom pretty handy, it doesn't get much better.
We've been trying to con him into a web site, but it really doesn't make sense. The design, though it could be awesome, would take his time and cost money. The implementation of a web site would again take time and cost money. And for what? Glitter? It would just drive prices up with an reduced production and no quality improvement. Quality can't be sold or promoted via the web only quantity. When the quantity gets too high then ya gotta get employees. Automatically you become an employer:(. Then XYZ Corporation makes an and off that can't be refused and all of a sudden there is a shop full of equipment that can't make squat with out the Master's Hand. (The ol auction & violin story)
Kirby plays the machines and turns out quality, with the secret being a bit of himself in every product.
Plus with his out of the box thinking and irresistible urges to do the wild cat thing, and some other innovations like the throat development, he is pushing the envelope pretty hard. And that's a very good thing. Way much better than dinking around with a web site.
Just thinkin out loud