What is shown can't be hydro shock as is being discussed on another thread.
Which side do you have it on? You may wish to switch sides.
What's the spin rate on that arrow. Must be at least a 1 in 2 twist!
My cow looked like that but was limited to blood with no tissue damage. The 300 Berger @ 157 yds only took out 3 ribs going length wise back to front and never actually entered the chest cavity except for shrapnel.