At $1595 MSRP, it's hard to come close to the same price with a true custom rifle
. A Stiller action alone will cost $700, add $540 for a McMillan Hunters Edge stock, ~$350 for the barrel plus all the extra's for chambering and smaller parts and labor.
I've read many good things about the Cooper Arms rifles so, it looks attractive to me. If I wanted something really different then what was already built, I could see the extra money being well spent though.