Re: Vortex optics??
I seriously considered a Vortex recently, but ended up with a Leupold for one reason: eye relief. My uncalibrated eye could not find a notable clarity or brightness difference between the Vortex and Leupold, but I've grown accustom to plenty of distance between my face and the scope. I have a 243win that needs a scope upgrade soon...Vortex will be the solution in this case.
On another note, I did some binocular shopping lately and decided that I will be adding Vortex Diamondback 10x50 binos to my hunting equipment.