You may want to also consider Meopta. They are a 74 year old company but have only been in the US market since 2004. Their warrenty is lifetime and transferable. They private lable for several companies as well as offering their own line of optics, which use their best quality glass.
Meopta offers the Meostar 10x42 #467780 with their best glass. The Meopta optically outperformes the Swarovski SLC 10x42 from the side by side comparison I made, having better resolution and true color.
MSRP is $979.00.