They look VERY Hakko-ish. Infact the spec's being bandied about (geared zoom) suggest they are rebadged HAKKO. SFP reticles. HAKKO went bust - so this is somebody now building using HAKKO designs. I doubt very much if they're built in Germany at that price too.
I have 3 Hakkos (1 is a Horus) and I'm looking like fury for BUDGET replacements for 2.