Having been around for a while now, these scopes are pretty well proven. About the only common "complaint" one hears about them is due to the plain-jane mildot reticles. SWFA has stepped up to the plate and given the scopes that one last improvement.
As you guys have now all seen the Mil-Quad in the 5-20X50HD, the family resemblance should be obvious. The notable differences are the quads, or diamonds, are solid on this scope and the posts are twice as thick.
As a FFP scope that goes all the way down to 3X without illumination, the reticle needs some boldness to aid with speed down there and this reticle has it. I know a lot of people use these 3-9's for hunting and this reticle will be a big improvement for the thick woods on 3X. The best non-illuminated FFP Tactical reticle on 3X I had ever used in such situations up until this point was the IOR 3-18, but this reticle has is even better.
Then when you crank it to 9X you have the 1/2 Mil marks which make precise holds much more easy as well as the 0.2 Mil marks for ranging.
The end result is a reticle that's faster to use and easier to see on 3X, but also offers more precision on 9X.
Here are a couple pics comparing the standard mildot to the new reticle; these should be pretty self explanitory: