No, it's not a joke (depending on how you look at it) It's a new system by leupold that, once it has the yardage, puts a couple dashes on the lens that represent a predetermined "spread" that you want on your deer, elk, etc. Put the dashes on the horns of the animal and compare them to see if it's as wide as you want or not. Seems pretty hokey to me and can't be all that accurate, but they're doing it. It's also supposed to tell you holdover or MOA to hold over for your particular ballistics, (with their B&C reticle) but i can't imagine it does an accurate job of that, especially at longer distances. I could be wrong.