Watch the optics sponsors on here.
THey run all kinds of specials. One has demo's etc.
As Adam32 said, a Zeiss 6.5-20X50 with side focus and target knobs can be had at a very reasonable cost. Plus it will have the life time warranty.
Most any reticule (just learned I've been spelling that word wrong for months
) can be had and they'll change them at rreasonable cost and reasonable time.
The 36 MOA elevation adjustment isn't a problem unless you're shooting rainbows or distances beyond 2k w/a flat shooter. IMO.
I spent hours behind each of the top/popular brands and found the most economical to be the Zeiss and with out any compromises.