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Darrell Holland's ART reticle

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Unread 04-04-2008, 05:22 PM
Join Date: Feb 2007
Posts: 46


We will be offering Advanced Reticle Technology in the NEW NIGHTFORCE 5.5x22x50 first focal plane scopes, Sorry no retrofits at this time.

Believe me, it will be worth the trade-up...

Be safe,

Darrell Holland
Home Of The ART Reticle
Holland's Shooter Supply
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Unread 04-04-2008, 06:16 PM
Silver Member
Join Date: Jan 2005
Location: Alaska
Posts: 255
Originally Posted by Jon A View Post

Also, I hadn't noticed it's offered in the FFP for Leupold scopes. For anybody looking for a FFP scope over 10X, the choices are very limited. Another choice available for less than USO and S&B prices is a great thing.
I thought his website says that the Leupolds are second focal plane.. ??
NRA Life Member
Safari Club Life Member
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Unread 04-04-2008, 08:01 PM
Join Date: Jun 2007
Location: Wyoming
Posts: 2,833
Yes, must not be updated yet. Leupold Mark 4's are now available in FFP. The ART is or will be available soon for the 4.5-14 and 6.5-20 (FFP).
One will be on my hunting rig come fall.
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Unread 04-05-2008, 01:23 AM
Junior Member
Join Date: Jun 2006
Posts: 11

Will you make an all MOA reticle?? It would make as much sense as the MIL / MIL. Inquiring minds and all.....

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Unread 04-17-2008, 12:16 AM
Join Date: Feb 2007
Posts: 46

Dear StoneCold,

We will continue to offer the following reticles in Leupold Schmist and Bender and NIGHTFORCE scopes.

We will have our MIL-MOA reticle as well as our NEW Ultimate MIL RETICLE ( UMR ) that features a Mil only design in the Leupold and NIGHTFORCE scopes, They will be installed in the first focal plane and calibrated on ANY magnification setting.

My personal preference is the MIL-MOA version as it offer advantages that cannot be matched my the Mil only version.

Hope this helps, give us a ring if you would like our catalog and DVD on Advanced Reticle Technology. 541-439-5155 9:00-3:00 PST.

Shoot straight and be safe,


Darrell Holland
Home Of The ART Reticle
Holland's Shooter Supply
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Unread 04-21-2008, 11:15 AM
Bronze Member
Join Date: Apr 2008
Location: South Texas
Posts: 55
OK, here is my experience after almost one year…
First, I purchased Darrell’s ART for a Schmidt-Bender, which has an extremely high price/quality relationship. It is my understanding the Germans may hunt at night for deer in the Black Forrest so they have developed a tube with lens that are capable of night viewing, I presume with full moon conditions. Secondly, the Schmidt-Bender has the reticle located in the first focal plane.
Secondly, anything new to me is confusing. I am NOT one of those people who can read a manual or listen to a presentation and Viola! All is understood. It never happened in grade school, college or anywhere near the present.
Mind you, I had zero shooting experience at any range beyond 100 yards at mostly White-tailed Deer or jackrabbits as a child. In my research before purchase stage, I was not convinced this ART was anything other than a gimmick. I knew I wasn’t shopping for this thing at Wal-Mart and it wasn’t priced accordingly. Really, I had little experience at shooting a rifle but had considerable shotgun time over my Brittany’s hunting quail in South Texas.
With a small learning curve, I now have index cards I have duplicated the ART onto as well as ranging sizes for various wild animals. E.g., coyotes, deer (doe & buck), and even turkeys. I have spent a fortune on a few rangefinders and all have their limitations. Also, they are slower and at longer ranges or not effective or won’t return a yardage at all.
If a turkey crosses a sendero (Spanish for fire break) at some undetermined yardage, I merely get my rifle in position and range it with my ART system. I simply hold the ranging card (printed on the reverse side of my reticle image) in my right hand (I am left handed) and look at the subtending angle and within three seconds I have a yardage to target. If in this example, the turkey was a doe I wished to cull, the shot would have been off within a matter of 15 to 30 seconds as compared to aiming a rangefinder, acquiring a yardage (hopefully it will work in low visibility or light conditions), putting the rangefinder down, picking up my rifle, getting it on a rest, blah, blah, blah. In the least, I would know a range to a known point. I scratch that down on a blank index card mapping the area.
You get my point.
As far as MOA v Milradians, here is a simple way I understand it; 1 Mil = 3.438 MOA. Or, put another way, 1 true MOA subtends 1.047” at 100 yards, whereas 1Mil subtends 3.6” at 100 yards. Mil’s are accurate, MOA are super-accurate! If you wish to witness the potential error go out to 300 to 800 yards and it all becomes very apparent in a hit/miss scenario. If you have a rangefinder which will give you immediate and accurate ranges from 400 to 1000 yards, you probably have little use for the ranging function of the ART system.
Finally, making the actual shot is literally a no-brainer for a no-brain like me. Range it with the ART, never put the rifle down or off its rest, look at your index card, get set on your rifle (you already know by the index card what the MOA holdover is and simply make the shot. Your confidence is maxed out. You know that bullet will arrive at its intended destination. It is a wonderful experience, each time!
With Excel and a few index cards you can insert other sample targets to range for your hunt or ranging practice. With the height of telephone/utility poles, unoccupied (remember the “do onto others…” thing) trucks/ATVs, unoccupied hunting stands, livestock (cattle, sheep, goats), rabbits, ravens, buzzards, gas pipeline markers or risers, water troughs, windmills (or sections) etc., you can simply create your own quick reference cards. Even fawns are useful at a particular time in the season (therefore average height) is very valuable.
A friend told me of an experience of reverse-ranging a caribou’s antler height and knowing the distance by ranging adjacent caribou, he could get an accurate idea of the antler height (beam length) of specific bulls lying down. He could better estimate a B&C score with the ART.
If you are shooting up to 300 yards in known yardage conditions I am not sure the value of this reticle system if one knows their rifle’s performance.
There is a downside to everything…the yin and yang thing. Once I purchased one of these darn things and used it, learned from it and with it, another rifle in my safe begged me to put one on it. I am slow, but I quickly figured out two of these things are twice as expensive as one.
Go shoot!
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Unread 04-21-2008, 11:53 AM
Join Date: Jun 2007
Location: Wyoming
Posts: 2,833
I just finished a fun tactical match using one of specialty pistols (64 targets between 300-800 yards).
Most were using bolt rifles or AR-30's (mainly bolt rigs though)
I exclusively used the ART reticle (FFP S&B scope) and came in ninth over all (1st place 47 points, 2nd 45 points, 3rd 42 point) with 35 points. Most I had shot in field positions like this since 2004-I guess I need more practice.
The ART system was very quick in the field. We had 4 seconds per hundred yards time for each target. A minute was added for set-up time. You had to be standing several feet away from your shooting position, gun unloaded, bi-pod legs, up , etc.
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