and under "Browse by Products" on the left, click on "Reticles". This will open a window and the first choice is the B&C reticle. In this new window, click on the "click here" under the wording for the B&C reticle. Sometimes, depending on your browser, the new window will be minimized and you might think it didn't show. Just go down and open the new window if it's minimized. This will show you the info for the B&C reticle. Hope this helps.