I hear lots of good about camera land, but haven't used them yet. I have used swfa, and been very happy with them. They mean it when it comes to their 110% price match, as I've used it a number of times. They're also super with their CS. Had an issue with some binos some time ago and they were superb in taking care of me.
If you want a scope recommendation, I just got this one http://swfa.com/Bushnell-45-14x44-Le...pe-P53010.aspx
for a budget semi-long range build. It's a surprisingly good scope (came with a sun shade too). No, I didn't pay the full $300, I did use their 110% match guarentee.