I selected the new Zeiss 8X26 T* PRF Laser RF over the
Swarovsky for the following reasons:
1. Zeiss glass.
2. Ranges to 1300 yrds. (I don't need to range any farther).
3. BIS (Ballistic Information System) which displays hold-overs/unders for specfic trajectories to 550yrds. (500M)...purists don't laugh, this works very well when you are pressed for time.
4. It's about $100 less than the Swarovsky, and has a smaller aiming point.
FWIW, I recently used it for PD town readings, and it worked flawlessly.