The cost of the good euro glass is breathtaking! The Zeiss Conquest, to my eye, has really great image quality at a good price. I have an IOR Valdada I have used for over a decade that has the same glass as Swaro, and I think the Conquest glass rates right up there close to it.
I decided on the S&B only after a lot of research and discussion with a few guys who have used most of the top end scopes to an extent I will never reach. These guys said S&B is the best there is, and two builders of super accurate custom rifles
told me if the client comes to the shop and has a chance to look through a few different top end scopes, the S&B sells itself every time.
Mine is going on a custom long range rifle intended for rock chucks at 1000 yards and beyond. I want the sharpest image I can get, and turrets that are absolutely precise and repeatable.