I prefer a custom vs. factory because its offer a personal chose and give you exactly you want, here we speaking most of US made LR rifles, so that's why one of the posts come in to custom shotguns.
Anyhow, this two rifles "photo" is from different custom builders with different actions/barrels etc.. but they nearly looks the same, shoot fantastic in 7 mm rem.mag 0,25-0,40 MOA (every time in good weather conditions).
Both of them are made in Sweden, VO Rifle and the Other one is based on Varberger action, high grade European walnut etc..
Yes.. they are expensive special the VO rifle, but I prefer to put the money on a rifle instead of a car so its a way of priority I guess and its for sure a better investment than a car that lose 20-30 % per year...
This rifles have growing in price with approximately 10 % / year and they start to be 10 years old.