I'll start by saying until this week I had never seen the show. I believe I saw a few youtube clips of some of their shots, but hadn't watched it on TV. I read this thread and a day or two later saw it on so I watched it. Im guessing it was the same episode because they did that comparison between the 7mm VLD and a .30 core-lokt out of a RUM.
All that said, I was actually impressed with the program. They said right up front this is why you need to use high ballistic coefficient bullets when doing that comparison. They never claimed it to be apples to apples, but an illustration of the difference BC actually makes. Considering lots of people getting started in the sport don't know anything about BC or what it means, I thought it was an appropriate illustration.
They also did an illustration of the difference several thousand feet in elevation makes. They said right up front that if you tried to use the same Husk turret and not account for the elevation, you'd be 30" off at 1000 yards (in this case). They urged users to have several turrets for varying locations / conditions and swap them out. I thought that was pretty responsible of them as opposed to just saying one is all you need.
Additionally, I must have heard them say PRACTICE PRACTICE PRACTICE 50 times during the show. They stressed that you must be comfortable with and knowledgeable about your equipment to make those shots.
Of course they pushed the hell out of the Gunwerks / Huskemaw
products... but in the end it's a hunting show and that seems to be the name of the game. I still don't plan on running any of their stuff, but I was impressed overall with the show. My perception of what it would be was worse than what it actually was.
... I do think their windage system is pretty cool and could probably be a practical way for a LR hunter to deal with wind in a timely manner. Im just not willing to run a Husk scope...