Hi Guys,
I think the problem Burris is having with responding or even thinking about your request is because they believe your request is only relative to the PSE line of crossbows. Somewhere within Burris as a company they have not sized the crossbow industry as a viable source of revenue.
They haven't accurately run the numbers to understand that unlike rifles, over 95 per cent of crossbows utilize a scope these days and the number of crossbows being purchased each year in the last two years has increased by more than 500% per year on a national basis.
Crossbows and their associated equipment are quickly reaching into the millions of dollars of sales revenue for major companies. As such, nobody is even close to having the corner market on sight systems or scopes for these weapons because to-date, nobody has produced a high quality product that meets the needs and demands of the crossbow.
We know what we want to see produced, but I'm also sure we all realize that in the end it's all about money, like the rest of the business world. Unless someone is able to convince Burris or any other major scope producer that there's enough revenue to more than offset the cost of R&D, coupled with the manufacturing and advertising costs, they're likely not to address the requests.
A simple set of demographics sent to the head of a sales and development group, outlining crossbow sales by state is usually enough to provide the basic spark if they're looking for new revenue sources.
Imagine; a point and shoot crossbow that calculates distances and aim points? How ridiculous, next you'll be dreaming about flying machines and boats that can travel under the oceans!!!
Regards,
Jon
Nice!
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