Long Range Hunting Online Magazine

A Culture Of Excellence At Nightforce Optics

A Culture Of Excellence At Nightforce Optics

By Len Backus, Publisher

Last summer Kathy and I made a 5,200 mile road trip from our home in Wisconsin to the northwest coast of the US. We got up as far north as Vancouver Island in British Columbia and as far south as Darrell Holland's home and business in southern Oregon.

We visited a number of Long Range Hunting related folks on the way and had a great time. There were many high points on the trip but none more interesting and satisfying than our 4 hour tour of the Nightforce Optics headquarters facility in Orofino, Idaho. I had wanted to visit them for several years and now the timing was perfect.

I have been a Nightforce rifle scope user for well over 10 years. Nightforce in all those years has had an enviable reputation for quality and service. So when we arrived at the Orofino headquarters it was with great expectations for seeing quality control in action.

But long before our 4 hour tour was over, we were just blown away.

Our impression started with the way each member of the Nightforce team seemed so proud and knowledgeable. Several times I was standing near a tech support person on the phone handling calls from either a prospective buyer or an existing customer who needed help. It was impressive to hear the amount of tech knowledge being discussed. Everyone who handles telephone service knows the product inside and out.


We began our 4 hour tour by donning disposable booties on our feet to keep a clean, dust-free environment. That little "dot" in the hand in the picture below is not a speck of dirt, by the way. No, it is a tiny, tiny fastener used in one of the scopes.

A Culture Of Excellence At Nightforce Optics

A Culture Of Excellence At Nightforce Optics
Turret Cap


Well in advance of our arrival I had been asked just what I'd like to see or learn on our tour. I said I wanted to understand how they achieved such a high level of quality both in production and in service.

A Culture Of Excellence At Nightforce Optics

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